Anthony D. Cox
Professor of Marketing & Chancellor's FellowBusiness, Kelly School of
ude[dot]iupui[at]xoca
Understanding Consumer Responses to Product Risk Information
Research examines how consumers evaluate and adopt preventive medical services. Collaborate with colleagues in IU School of Medicine, resulting in 3 NIH-funded studies, several publications and numerous works-in-progress that apply theories and methods from the behavioral sciences to better understand consumers' adoption of health-related behaviors.